Color
A restrained color system built for clarity, contrast, and market-native communication.
MetaDAO's color system is intentionally minimal. Red is our signal — reserved for action, emphasis, and live market communication. White provides space and neutrality. Black and grays create hierarchy, readability, and structure across all products and surfaces.
Color Palette
MetaDAO uses a focused core palette. Each color has a clear role in the system and should be used consistently across product, brand, and marketing materials.
Color Philosophy
MetaDAO uses color to create clarity, not decoration. The system is intentionally restrained — most surfaces stay white, typography carries hierarchy, gray creates structure, and red is reserved for the most important moments.
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Red is the signal
Use red to communicate action, importance, active states, and live market moments.
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White creates space
Use white as the default canvas to reduce noise and increase focus.
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Black creates hierarchy
Use black for primary text, strong labels, and core data.
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Gray creates structure
Use gray to build layers of information and UI hierarchy.
Less color, more clarity
A disciplined palette builds trust and improves decision-making. Avoid adding decorative colors. The MetaDAO system should feel precise, restrained, and intentional.
Usage Ratio
MetaDAO's color balance should feel calm, open, and controlled.
Usage Rule
Red should feel meaningful every time it appears. If everything is red, nothing feels important.
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