Messaging
How MetaDAO explains markets, ownership, governance, and fundraising with clarity and conviction.
MetaDAO's messaging is designed to make market-based governance feel clear, credible, and actionable. Whether speaking to founders, investors, communities, or ecosystem partners, the language should explain what is happening, why it matters, and what action someone can take next.
The brand voice is direct, market-aware, and transparent. We avoid hype, vague crypto language, and unnecessary complexity. MetaDAO should sound like a system built for people making real decisions in public.
Messaging Principles
Be Clear
Make complex ideas simple.
Use: Simple, direct language. Avoid: Jargon, filler, buzzwords.Be Direct
Lead with the point.
Use: Active voice, short sentences. Avoid: Passive voice, long intros.Be Human
Speak to real people.
Use: You, we, our. Avoid: Weasel words, corporate speak.Be Credible
Earn trust through truth.
Use: Facts, transparency, proof. Avoid: Hype, exaggeration.Be Actionable
Empower action and ownership.
Use: Calls to build, join, shape. Avoid: Vague or abstract calls.
Positioning
Primary positioning
MetaDAO is the coordination layer for internet capital.
Expanded positioning
MetaDAO enables anyone to create, fund, and own what matters through decision markets, onchain fundraising, and community governance.
Short product description
The home for markets, ownership, and capital onchain.
Tagline System
Primary Tagline
Where the internet comes to fund what's next.
Supporting Line
Markets decide. Communities build. Capital flows.
Secondary Taglines
- Own the outcomes.
- Build what matters.
- Your market. Your rules.
- Fund ideas. Not just promises.
- Decide together. Build together.
Voice & Tone
MetaDAO sounds like:
- Clear and confident
- Direct and honest
- Human and inclusive
- Technical when needed
- Forward-looking
- Action-oriented
MetaDAO does not sound like:
- Corporate or stiff
- Overly technical
- Hypey or salesy
- Vague or abstract
- Elitist or exclusive
- Dismissive of questions
Words We Use
Terminology We Use
- Onchain
- Markets
- Ownership
- Governance
- Capital
- Communities
- Build / Builders
Words we avoid / better alternatives
- On chain / On-chain → Onchain
- Incentivize → Align / Reward
- Synergies → Collaborate
- Leverage → Use
- Best-in-class → Best for builders
- Cutting-edge → Modern / Leading
Product Language
Decision Markets
- Markets on outcomes.
- Price truth in realtime.
- Trade views. Inform decisions.
- Signal what matters.
Company / Platform
- Built for builders.
- Governed by the community.
- Open, composable, onchain.
- MetaDAO is your edge.
Fundraising
- Raise on your terms.
- Onchain capital for builders.
- Fair, transparent, programmable.
- Own your round.
Do / Don't
Do
- Lead with clarity and value.
- Use active voice and short sentences.
- Speak to builders and communities.
- Back claims with proof.
- Empower action and ownership.
Don't
- Use jargon or overcomplicate.
- Make empty or exaggerated claims.
- Sound corporate or impersonal.
- Hide the ask or next step.
- Exclude or alienate audiences.
Messaging by Audience
Founders
- You own what you build.
- Raise capital your way.
- Keep control. Build faster.
Investors
- Price signals. Real demand.
- Transparent markets.
- Smarter allocations.
Communities
- Your voice. Your rules.
- Govern together.
- Own the future.
Ecosystem Partners
- Build with us.
- Open protocols.
- Shared ownership.
More Sections
Where the internet comes to fund what's next.
Raise money in the open, from people who want you to win.